Sze Wanna

Founded in 2008, Jiangsu Aice Instrument Technology Co., Ltd. was established by Mr. Zhang Jianhua, who keenly seized the opportunity of the e-commerce boom and led the company from a single physical counter to successfully launching its first Taobao store, marking the beginning of the company’s entrepreneurial journey.

Development History:

Starting as Jinan Tianqiao District Weirtai Electronic Products Business in Jinan, with a team of just three people, the company faced tight initial funding. Despite challenges in technology and market entry, the team persisted and successfully positioned itself in the smart instrumentation field. The product line expanded beyond traditional instruments to include smart instruments for industrial automation, and the company rapidly established a strong brand presence both domestically and internationally.

Products and Technological Innovation:

Through continuous technological research and market analysis, the company introduced a series of smart instruments integrated with IoT technology. These products enable real-time data transmission and remote monitoring, and are widely applied in industrial automation, energy, steel, and other industries.

Market Expansion and Partnerships:

The company actively participated in exhibitions and established sales offices, not only focusing on the domestic market but also forging strategic partnerships with numerous domestic and international companies. This expanded its market share and brand recognition. Collaborations with nuclear power plants, shipping, steel, and other industries further solidified the company’s leadership in the industrial instrumentation field.

Corporate Culture:

Upholding the values of “Professionalism, Integrity, Innovation, and Win-Win,” the company is dedicated to providing high-quality instrumentation products and services that drive efficient development across industries. Through continuous innovation, the company constantly improves product quality, setting an industry benchmark in the global market.

Key Events and Crisis Response:

In 2019, facing the unprecedented crisis of the pandemic, the company swiftly adjusted its business model, focusing on expanding online marketing and launching customized products. The establishment of the Jiangsu branch helped the company overcome the crisis, achieve rapid transformation, and explore new markets. The company’s ability to engage in online marketing and develop customized products became a key competitive advantage for future growth.

Future Plans:

With an 8% market share, the company plans to expand into the energy storage and smart grid fields, in line with the trends of smart, green, and global development. Leveraging the “Belt and Road” initiative, the company is targeting Southeast Asia, the Middle East, and other regions with active infrastructure development, further driving growth in new markets.